Job Description:
Description: The Social Community Manager will be responsible for creating, testing and optimizing content as aligned with social strategy and marketing objectives. The ideal candidate will be someone who lives and breathes digital, is always up to date on trends and innovations, and is in tune with both local and global pop culture. He/she must be passionate about finding ways to get our target audience to resonate strongly with our local shows and movies, driving high online engagement and app usage.
Responsibilities: SOCIAL COMMUNITY MANAGEMENT
Conceptualize, design and execute high quality content across all relevant social channels, making sure message is always clear, consistent with brand personality, and content is highly engaging Able to create social media content – images, GIFs, video clips, and work with other creative teams to produce video / interactive / animated content for social Lead day-to-day messaging, monitoring and moderation across Facebook, Twitter, Instagram, and YouTube – establishing a consistent brand voice online Propose and executes real-time content based on social media trends and relevant social conversations Respond to comments and messages in an either witty or professional way (as needed) and in a timely manner so as to continue growing the relationship with online followers Collaborate with ABS-CBN lines of business (LOBs) and external social media accounts for online cross-promotion Identify and develop relationships with key influencers and celebrity partners for amplification of social campaigns Implement on-site social media execution for major events and campaigns SOCIAL LISTENING & ANALYTICS
Work with data teams to create regular reports, interpret data, and develop insights & recommendations across social platforms, for both paid and organic content Continuously improve digital content ideas and executions by working with the Social Community Strategist and data teams on analyzing social data / metrics, social listening and insights Provide Social Community Strategist with weekly insights on the content effectiveness, identifying the most important campaigns and community management style that will drive up community growth and activity Minimum Qualifications:
2-3 years of related industry experience of community management (creative agency, digital marketing) 2-3 years of successfully creating digital content for social media and other platforms; Strong ability to operate as a social content curator of interesting and compelling content to share across communities Strong affinity for local shows and movies Adept in pop culture that resonates with current and potential users Excellent writing and verbal communication skills – conversational English and Filipino Excellent attention to detail Proven design experience for social media and all digital platforms, including Facebook, Instagram, Twitter, Youtube, among others Experience with use of creative and social media platforms (channels, publishing and social listening) Ability to work with flexibility and manage multiple projects independently Ability to interface easily with all levels of management and cross-functional teams
