To develop, implement, maximize, monitor and evaluate the hotel’s marketing strategy (goals, tactics, and actions) to achieve and exceed forecasted revenue figures in rooms, food, and beverage, and all other revenue-generating departments.
To ensure marketing activities are aligned with the corporate marketing strategy and hotel actions have been implemented where appropriate.
To represent the marketing function on the hotel's executive committee.
To oversee the preparation and update of individual departmental operations manuals.
To conduct regular divisional communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.
To monitor that all hotel associates deliver the brand promise and provide exceptional guest service at all times, providing positive and constructive feedback as necessary to the respective head of department
To ensure marketing associates also provide excellent service to internal customers in other departments as appropriate.
To handle all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.
To maximize associate productivity through the use of multi-skilling, multi-tasking and flexible scheduling to meet the financial goals of the business and expectations of the guests.
To coordinate the preparation of the annual business plan.
To strategically analyze business performance to facilitate accurate and meaningful forecasting, involving the respective heads of department as appropriate.
To proactively manage all the marketing resources and funds, and control departmental costs, working through the respective heads of department as appropriate.
To ensure that all hotel, company and local rules, policies, and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information
To direct and coordinate all marketing activities and to communicate these activities throughout the hotel.
To work with operational departments based on the results of the consumer audit and to support appropriate changes.
To work closely with other executive committee members in a supportive and flexible manner, focusing on the overall success of the hotel and the satisfaction of hotel guests.
To make sure marketing associates work in a supportive and flexible manner with other departments
To review and evaluate the effectiveness of marketing activities and adjust as necessary to achieve or exceed the objectives as outlined in the annual marketing plan.
To ensure all contracts signed by or on behalf of the marketing and sales department follow the established hotel policies and procedures.
To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined sales team who achieve their sales goals.
To implement the strategic marketing process, maximizing the available marketing data including Hotel Cognos, marketing portal, competitive intelligence, and Delphi Catering system in order to make sound decisions.
To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.
To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with NWMBH’s brand standards, policies, and procedures.
To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the annual marketing plan.
To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short term pricing and channel tactics.
To be aware of community, business, political and social factors that may affect the hotel’s financial performance.
To review the reports and analysis compiled by the marketing communications manager - strategy/marketing analyst, and discuss strategies, opportunities, and threats within the division, and with the relevant heads of department.
To oversee and assist in the recruitment and selection of all marketing associates. To make sure that heads of department follow hotel guidelines when recruiting and use a competency-based approach to selecting their associates.
To oversee the punctuality and appearance of all marketing associates, making sure that they wear the correct uniform and maintain a high standard of personal appearance and hygiene, according to the hotel and department’s grooming standards.
To maximize the effectiveness of heads of the department by developing each individuals’ skills and abilities through the appropriate training, coaching, and/or mentoring.
To conduct annual performance development discussions with heads of department and to support them in their professional development goals. To ensure that they in turn conduct annual performance development discussions with their associates.
To ensure each head of department plans and implements effective training programs, including SMART selling courses, for their associates in coordination with the training and development manager and their departmental trainers.
To encourage associates to be creative and innovative, challenging and recognizing them for their contribution to the success of the operation.
To ensure all associates have a complete understanding of and adhere to associate rules and regulations.
To ensure associates follow all hotel, company and local rules, policies and regulations relating to fire and hazard safety, and security.
To oversee the implementation and ongoing monitoring of personal business plans for all sales associates.
To read the hotel's associate guidebook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health, and safety.
Supports the implementation, demonstrating and reinforcing New Coast Hotel’s values and cultural characteristics.
To maintain strong, professional relationships with relevant representatives from competitor hotels, business partners and other organizations.
To respond to changes in the marketing function as dictated by the industry, company, and hotel.
To attend training sessions and meetings as and when required.
To carry out any other reasonable duties and responsibilities as assigned.
To attend training sessions and meetings as and when required.
To carry out any other reasonable duties and responsibilities as assigned.
The ability to produce high-quality work in a consistent and reliable manner, in support of the hotel’s standards and processes.
The ability to identify priorities, solve problems, produce desired results and be accountable for commitments.
The ability to build relationships within and across functions, balance individual and team goals, respect others and value different perspectives.
The ability to listen actively and identify appropriate messages and delivery methods to effectively influence others.
The ability to initiate action, make decisions, adapt, drive change, use resources efficiently and solve problems quickly, creatively and practically
The ability to identify needs, shape actions and add value to relationships based on a central focus of customer satisfaction.
Ideally with a university degree or diploma in Marketing or Hospitality/Tourism management.
Good problem solving, administrative and interpersonal skills are a must.
Strong background in Delphi and opera is a must
Strong background in handling socials, weddings and MICE
Minimum 2 years of work experience as Senior Catering & Events Manager or Associate Director of Event Management in larger operation.
