Brand Manager

**Objective**:
A Brand Manager is responsible for ensuring that their company's products, services, and product lines resonate with current or potential customers.
In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition.
**Brand Manager responsibilities**:
Analyze brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Lead creative development to motivate the target audience to 'take action'
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors' activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies
Align the company around the brand's direction, choices and tactics

**Requirements and skills**:
Proven working experience as Brand Manager or
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Degree in marketing or a related field

**Objective**:
A Brand Manager is responsible for ensuring that their company's products, services, and product lines resonate with current or potential customers.
In addition, they monitor marketing trends as well as keep an eye on competitive companies