Brand Manager (For Iwant)

The Brand Manager (iWant) is responsible in establishing key brand strategies and translates this to campaigns to drive acquisition and usage for the OTT business. He/She will oversee ATL, BTL and digital campaigns as well as working cross-functionally with key internal stakeholders to attract an involved, engaged and loyal audience for iWant. He/she is also responsible in presenting these plans to external partners such as creative ad agencies.

DUTIES & RESPONSIBILITIES

- Identifies key strategies to build user base and retention for iWant
- Understands target audience through the use of demographics, psychographics, defined both OTT and media habits and consumption
- Ensures that target audience are captivated, driven to use the platform, and develops sustained loyalty
- Identifies communication distribution strategies focusing on multi-platform channels, using existing and other potential assets to capture audience.
- Comes up with audience retention strategies
- Capable of interpreting marketing data- platform performance, campaign results, etc. to help shape future marketing strategies
- Conceptualization and Execution of Integrated Marketing Communication campaign
- Leads marketing initiative to reach the target audience through appropriate channels
- Comes up with promotion through multi platform strategies, both traditional and digital media
- Works heavily with various stakeholders within the organization

ABS-CBN Corporation is the Philippines’ leading information and entertainment multimedia conglomerate. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging, world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for nine channels on cable TV and operates the country's largest cable TV service provider. The Company also owns the leading-cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite television services, merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post production, and overseas services, all of which complement and enhance ABS-CBN's strength in content production and distribution.