Assistant Shopper Marketing

The Shopper Marketing Associate plays anintegral role in the execution of canvassinitiatives in support of the channelstrategies.What we ask
Responsibilities of Shopper MarketingAssociate will revolve in the following:
ANALYTICS:? Gathers and analyses relevant datafrom multiple data sources (Nielsen,Sell-In, Sell-Out, Kantar, SFA, etc) togenerate shopper insights relevant incanvass planning and execution.
PLANNING? Aligns with the Channel DevelopmentManager on canvass initiatives for thecurrent period.? Check and track ERP & exclusivebundling activities for StorelutionsPOSMs? Consolidates the necessary documents(approved Trade letter and displaycontract) in delivering the POSM? Oversees the delivery of the nationaland accounts specific POSMs? Coordinates with Ergo and third partyagency on the status of the POSMsshipmentPROMOS/ACTIVATION? Supports in the canvass deployment bypreparing sales kit (POP, trade lettersand trade samples) needed for accountintro.
EXECUTION? Generates, validates and consolidatescanvass execution results andperformance analytics per channel vstarget? Provide relevant analytics, assessmentof execution and improvement actions..
MONITORING? Provides weekly update of canvassinitiatives to Channel Development andChannel Activation Managers? Manages and tracks the report that canbe generated in SFA, i.e promo offtake? Responsible in releasing incentive to thesales team? Triggers the request to procure andrelease incentive to the sales team 5.
AD HOC REQUESTS? Provides support to SMT ChannelDevelopment Manager
Consolidates channel reports
Requests needed data from salesteam
Data analytics on development ofShopper plan per category in thechannel assigned
What we offer
Working with teams and being exposed to the multi-national set-up
Vacancy description
The position is responsible for managingnational and account specific point ofsales materials, tracking of tradeexecutions and providing specific retail account support