Job Description:
Principal Purpose(s) of the position
Responsible for the total analysis, planning, recommendation, execution, and evaluation of a marketing plan for the brand with the end view of realizing short and medium-term optimum business growth. This spans the product, advertising, promotions and selling and general administration of the brand.
Primary duties and responsibilities Policy Formulation
Draws up the annual strategic and marketing plan for the brand/products entrusted to her Planning
Assists the Marketing Manager on the planning and monitoring of sales, budgets and profitability, market trends, consumer habits and recommends appropriate action as they relate to the brand/products assigned Main Executive Tasks
Assists in initiating innovative programs to ensure continuous brand equity building of the brands assigned. Assists in initiating new and creative ways of enhancing existing products and improving plans involving development of new products. Initiates coordination with ‘supply chain” departments (Manufacturing, Sales, Purchasing, Logistics) to ensure achievement of targets; appropriate implementation of agreed trade supports, promos, pricing and merchandising matters; as well as other support groups (Planning, QA) to ascertain consistency in quality and availability of products. Assists in the generation of new concepts for the development of new products, packaging design; coordinate closely with R&D and Manufacturing to ensure an effective and quality implementation of developed plans Initiates coordination with external contacts (Ad/Research/Promo agencies. Packaging and POP suppliers) for development/execution of new and creative advertising/packaging activities/campaigns. Takes the lead in the smooth execution of sales, advertising, media and promotions plans of brand/products or areas assigned. Monitors key brand measures like sales, exchange, GP regularly and initiates/recommends appropriate action plans. Monitors and ensures A&P expenses of assigned brands are within approved budget. Conducts regular trade checks and accomplishes reports accordingly. Gathers and analyzes constantly all relevant market data and obtains additional data when necessary. Assists in the execution and monitoring of the department’s ISO related activities. Prepares regular reports and submits to line manager based on agreed deadlines (such as but not limited to the Mancom report, project list report, brand performance, budget appropriation, management review). Performs other task and duties that may be assigned from time to time upon proper orientation and/or training. Principal purpose(s) of the position Minimum Qualifications:
Graduate of a four (4) year college degree, preferably Management or Business With at least two (3) years in product management or related tasks in handling branded consumer goods Experience in Microsoft Software Programs (Word, Excel and Powerpoint) Strong leadership and managerial background Must be excellent in communication
