Assistant Marketing Manager

**PURPOSE**

The Assistant Marketing Manager reports to the Marketing Manager in ensuring that company is the top of mind for all eyewear needs and that company is the premier eyewear boutique.
The Assistant Marketing Manager performs a variety of duties to assist and support the Marketing Manager in ensuring that all marketing campaigns of the company is executed properly, sustained and makes sure that all stores and sales teams are given the marketing support needed.
**RESPONSIBILITIES**
- Assist and support in developing marketing plans that set goals for increasing revenue, market share, and brand awareness.
- Assist and support in conducting market research to identify potential opportunities for growth in existing markets or new markets.
- Joins meetings with key departments to discuss performance metrics and identify problem areas.
- Assist and support in analyzing data to identify opportunities for increasing store traffic and sales.
- Assist and support in implementing marketing strategies to promote products or services in retail stores.
- Coordinate and maintain strategic relationships and partner with key industry players, agencies and vendors.
- Support in monitoring marketing budget on an annual and on a per project basis and suggest how to allocate funds wisely.
- Coordinate with the VM & creatives team in creating the approved marketing materials (traditional and digital marketing collaterals).
- Support and assist in analyzing consumer behavior and adjusting campaigns accordingly.
**QUALIFICATIONS**
- Graduate of a 4- year course like Marketing, Advertising, and Multimedia.
- With 4-5 years of related work experience in Retail Marketing.
- Strong researching skills and ability to interpret data and communicate it effectively in different marketing channels.
- Familiarization with data-driven marketing.
- Demonstrable experience in marketing together with potential and required to learn.
- A sense of aesthetics and love for great copy and impactful communication.
- Up-to-date with the latest trends and best practices in retail marketing and measurements.
- Excellent communication, problem - solving and collaboration skills.
**Benefits**:

- Additional leave
- Employee discount
- Health insurance
- Life insurance

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary