Assistant Manager Market Research

Responsible for sourcing new business opportunities for the company as well as penetrating competitors' stronghold accounts. Manages the sales process from the initial point of contact (lead generation) to presentations, proposal preparation. Oversee/coordinates production of projects from turnover to the call center management team until preparation of final report. Responsible to develop and execute marketing and sales strategies and plans for different industries in the market. Recommends/proposes to client possible solutions/strategies on improving customer relationship from pre to post sales i.e. acquisition, customer care, retention/recovery and loyalty marketing programs. Ensure customer retention, recovery and profitability.