Ai-Driven Senior Digital Marketing Director

This is a remote position.
About the Role We're seeking a visionary, data-driven Senior Digital Marketing Director with deep experience in the AI, SaaS, or emerging technology sectors to lead and scale our global marketing initiatives.
This is a hands-on leadership role where strategic oversight meets tactical execution—you'll shape go-to-market (GTM) plans, build brand authority in the competitive AI space, and deliver measurable growth across our product lines.You'll join at an exciting inflection point, playing a central role in building an AI-native marketing engine, powered by the latest tools, best practices, and intelligent automation.
This remote role is open to global applicants comfortable working across time zones and collaborating within distributed teams.
Requirements Strategic Leadership & GTM Execution Lead cross-functional GTM planning with product, sales, and engineering stakeholders.
Design and oversee full-funnel marketing strategies that span awareness, acquisition, activation, and retention.
Launch and scale campaigns across AI voice agents, generative models, and SaaS platforms—positioning products with differentiated narratives.
Brand Development & Positioning Craft and evolve our core messaging architecture, balancing technical depth with emotional resonance.
Build a consistent brand voice tailored to both technical (CTOs, developers) and non-technical (investors, buyers) audiences.
Lead community-building and thought leadership strategies in emerging AI categories.
AI-Enhanced Performance & Lifecycle Marketing Manage high-performing campaigns across Google Ads, Meta, LinkedIn, Reddit, X, and niche platforms, leveraging AI platforms like Madgicx, Pencil, and Metadata.io.
Build and optimize lifecycle email journeys with platforms like Salesforce, Customer.io, or Braze using behavioral data and predictive modeling.
Implement AI-driven personalization, segmentation, A/B/n testing, and auto-optimization workflows.
Content & Creative Strategy Oversee the creation of compelling, multi-format content (written, video, visual) using tools like ChatGPT, Jasper, Midjourney, and Runway.
Produce scalable content for growth campaigns, demos, explainers, and investor communications.
Translate technical concepts like LLM fine-tuning, real-time inference, or vector search into digestible, value-driven messaging.
Analytics, Attribution & Optimization Build robust data pipelines using GA4, Segment, Mixpanel, Looker, and Amplitude for real-time marketing insights.
Implement growth experimentation, track CAC vs. LTV, and optimize marketing spend using intelligent attribution models.
Own marketing dashboards and performance review cadences that tie efforts to revenue and retention.
Team Leadership & Collaboration Manage a lean internal team and external agencies or freelancers in Agile sprints.
Foster a collaborative culture that values experimentation, continuous learning, and rapid iteration.
Align closely with product and customer success to support product-led, sales-assisted, and community-led growth motions.
Must-Have Experience & Skills 8–10+ years in digital marketing roles, ideally within high-growth startups or AI/tech SaaS companies.
Proven success launching products or features in complex or emerging tech categories.
Deep understanding of AI technologies and the ability to market them credibly to sophisticated buyers.
Strong grasp of AI marketing tools, customer profiling, and martech stacks (HubSpot, Segment, Clearbit, etc.).
Exceptional storytelling skills across digital and offline channels.
Experience managing marketing budgets tied to clear business outcomes.
Bonus Skills & Mindset Familiarity with ethical AI principles, regulatory trends, and market education needs.
Direct experience marketing products with voice interfaces, generative AI, or intelligent assistants.
Comfort working in ambiguous, high-velocity environments with shifting priorities.
Entrepreneurial mindset, able to build from scratch and iterate rapidly.
Benefits What Makes This Role Unique You're not just marketing AI as a buzzword—you'll be leading campaigns that demystify and democratize powerful AI tools that solve real business problems.
You'll help shape how the world sees AI through credible storytelling, bold experimentation, and measurable growth outcomes.Why Join?
Help shape one of Australia's most innovative AI-first companies at a foundational stage.
Flexible remote work environment with high autonomy.
A highly collaborative team that values impact, creativity, and execution.
A strong commitment to ethical and responsible AI implementation.
If you're a strategic operator with a creative mind, technical fluency, and a passion for AI, we'd love to hear from you.
Join us in transforming industries with real-world AI adoptio #J-18808-Ljbffr